Sportstyle Marketing Manager

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Role: Sportstyle Marketing Manager

Employment Type: Full-time, with a hybrid working arrangement.

Location: Annecy, France

Department: Marketing

Reporting to: Marketing Director

Salomon is a globally recognised French sports and outdoor brand with a heritage stretching back to 1947. Founded in Annecy, in the heart of the French Alps, the company has built its reputation on technical innovation, performance and a deep connection to mountain sports. Today, Salomon is recognised as a global leader in winter sports and trail running. 

Part of Amer Sports, Salomon designs and develops premium footwear, apparel, equipment and accessories for activities including trail and road running, hiking, alpine and Nordic skiing, and snowboarding. The brand has also established a strong position within the sports-lifestyle market, where its technical products are increasingly worn beyond their original performance settings. 

Salomon’s purpose is to help people unleash the best in themselves through mountain sports. Its strategy is to develop into a modern mountain-sports lifestyle brand that is inclusive, progressive and environmentally responsible, while continuing to deliver products that combine technical performance, functionality and distinctive design. 

Innovation remains central to Salomon’s identity. From its pioneering ski-binding technology to influential products such as the XA Pro, S/LAB range and XT-6, the company has consistently developed products that shape sporting performance and culture. This pioneering mindset continues to guide Salomon as it expands its global presence and creates new experiences for athletes, consumers and outdoor communities worldwide.

Salomon is looking for a highly strategic, collaborative, and results-oriented Sportstyle Marketing Manager with proven experience in lifestyle marketing and 360° campaign activation. In this global role, you will lead the orchestration of campaign activations across markets and channels, ensuring consistency, relevance, and impact at every consumer touchpoint. 

As a key cross-functional partner, you will translate brand direction and campaign concepts into best-in-class activation strategies and toolboxes, driving alignment across global and regional stakeholders. You will be responsible for ensuring the quality, effectiveness, and readiness of campaign assets, while providing clear guidelines, governance, and performance tracking to support flawless execution. 

Working closely with Product & Experience, Global Marketing, and Regional teams, you will champion marketing excellence, coordinate launch planning, and deliver seamless, consumer-centric campaigns that maximise brand impact and business results worldwide.

Drive the Global Sportstyle Marketing Strategy

• Define and continuously evolve the global Sportstyle activation framework, ensuring alignment with Product & Experience priorities, brand direction, consumer insights, market trends, and competitive dynamics.
• Develop and lead the seasonal marketing plan in close collaboration with Product & Experience and Brand teams, ensuring alignment and effective deployment across regions through the 360 process.
• Define and oversee the Sportstyle editorial strategy.
• Build and manage the annual always-on content and activation roadmap to sustain consumer engagement throughout the year.

Lead Integrated Campaign Activation Planning

• Act as the global marketing lead for campaign activations, translating brand and campaign concepts into impactful, consumer-centric marketing plans.
• Lead cross-functional teams across Retail, PR, Social, CRM, E-commerce, Digital, and other key functions to develop integrated activation strategies.
• Define channel and touchpoint priorities, ensuring each activation supports overall campaign objectives and delivers a seamless consumer experience.
• Oversee activation budgets, launch roadmaps, KPI definition, and performance tracking.
• Align stakeholders around shared priorities, timelines, deliverables, and success criteria to ensure flawless execution.

Oversee Campaign Toolbox Development and Readiness

• Partner with Content Production and Creative teams to deliver best-in-class campaign toolboxes that enable effective activation across all regions and channels.
• Ensure asset requirements are clearly defined, prioritized, and aligned with campaign objectives and channel needs.
• Guarantee the relevance, quality, consistency, and timely delivery of campaign assets and activation materials.
• Establish clear guidelines and recommendations to maximize activation effectiveness while maintaining global brand consistency.

Partner with Regional and Local Marketing Teams

• Act as a strategic partner to Regional and Local Marketing teams, supporting the successful implementation of seasonal plans and campaign activations.
• Provide guidance on activation strategies, local execution choices, and budget planning.
• Foster collaboration and sharing of best practices across markets to continuously improve activation excellence and business impact.
• In collaboration with the Analytics team, monitor campaign performance and leverage insights to identify opportunities for optimization and future growth.

Lead and Develop the Team

• Lead, coach, and develop a high-performing team, fostering a culture of collaboration, accountability, and continuous improvement.
• Ensure effective communication and alignment within the team and across key cross-functional stakeholders.

5 years degree course, with marketing specialty

• 8-10 years of professional experience in 360 Marketing.
• Strong background / expertise in lifestyle (industry, culture, community).
• Management experience.
• Excellent communication skills, ensuring clear and timely alignment across cross-functional teams.
• Proven ability to operate effectively in a multicultural and matrix organization. 
• Strong transversal leadership skills, with the ability to influence, convince, and drive alignment in complex environments.
• Strategic thinker with the ability to translate vision into actionable and practical solutions.
• Strong analytical and summarization capabilities.
• Comfortable driving change and implementing new concepts; willing to test, learn, and iterate.
• Ability to manage competing priorities and ensure timely delivery to broader teams.
• Proficiency in Microsoft Office.
• Fluent English required; additional languages are a plus.

• Direct management of 3 people.
• High level of interaction with Category, Brand Marketing, Regional Marketing.
• Central role in Brand impact, visibility and equity, regional alignment, and guidelines readiness at global level.
• International and cross-functional environment.
• Position based in Annecy, France.

If you're interested in applying for this role, please send us your CV and cover letter by Friday, August 7, 2026 by clicking on the APPLY HERE button below. Please note, we'll review all applications and provide initial feedback within 7 days.